Tag Archives: webcam

Why new-style web addresses are right for your business

If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?

Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the search queries for the following term: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms get nearly three times as many search engine queries.

The good news is that the Internet is changing, hundreds of Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now you can go back to the beginning all over again and get the domains you wish you had registered for your business.

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Registering a new style domain name can help you support and drive your business in the following ways:

  • New- style domain names offer up one of the rarest of business opportunities, entry into a brand new but mature market.
  • Registering new-style domain names based upon popular key-words relating to your business helps drive relevant traffic to your websites e.g. www.industrial-rivets.trade, www.steelpipe.bid
  • With an average cost-per-click of ‘paid search’ approaching $1 per action, a new-style keyword domain name costing $30.00 per year that boosts your organic search results delivers almost instantaneous return on investment.

 

Three business focused, new-style Top Level Domains that can drive your business online.

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.BID

.BID is the new top level domain name to be used to buy, sell, swap or bid on anything on the Internet.  Owning a .BID web address will position you perfectly to access the hundreds of millions of people that participate in online auctions. Whether you are looking globally, nationally or locally, with a .BID domain name you will find a ready market. With $35Bn changing hands in online auctions in the UK, and nearly ten times that amount in the USA there is definitely a buyer for your products or someone selling the thing you are looking to buy.

Examples of .Bid owners: auction houses, global, national or local marketplace sites, bidding clubs, auction forums or communities, anybody looking to sell anything online

Add a new dimension to your business and create a bidding war for your products with a .BID domain

.TRADE

Stocks and shares, bitcoins, cars, stamps, stickers and clothing: online trading in any goods and services is big business – the biggest business! The new .TRADE top level domain allows local businesses to enter the global arena and bring their products to a truly international audience. A .TRADE web address clearly announces your desire to do business to the world.

Examples of .Trade owners: Forex / Stocks / Oil brokers / foreign exchange, trading education communities, Trading card clubs (magiccard.trade), Fair Trade promotors  (fair.trade), Small medium business owners looking to expand internationally.

.TRADE is the natural home for start-up businesses, high-growth industries and emergent international trade.

.WEBCAM

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change.

Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example www.sheetmetalwork.webcam , www.weldingadvice.webcam or www.highspeedmanufacturing.webcam.

Examples of .Webcam owners:  Events webcams, Corporate video blogs, corporate customer support, weather, landmarks and tourist attractions, online adult entertainment,

Get your talent recognised with webcam concerts, screen tests and live broadcasts and share your day – every day as it happens on your  .WEBCAM website

 

Andy Churley CMO at FFM

Andy Churley CMO at FFM

 

 

Lights.. WebCam ..Action: How absolutely anyone can be a movie mogul nowadays!

You know Peter Jackson right? .. Movie director extraordinaire? The guy that wrote the screenplay, directed  and produced the Lord of the  Rings trilogy? The kiwi fella that followed that epic up with King Kong and The Hobbit and the awesome animation, the Adventures of Tintin? …yeah that guy!

Well, I’ve long been an admirer of his since I first saw an early movie of his called ‘Bad Taste‘.  This is a ‘cult classic’, a ‘B movie’ epic made in the 1980s, 30 years after the  golden age of  B Movies. The genius of this film is in its kitsch nature, its unashamed low budget, low brow, low quality production coupled with a solid plot and an admirable   tenacity that it took to get this movie from script-to-screen.

It took Peter Jackson 4 years of  filming (usually at weekends) and an overall budget of $25,000 to complete this B Movie masterpiece. That’s $271 per on-screen minute. Compare that with $421,500 per on-screen minute for the Lord of the Rings trilogy!

Nowadays, even Jackson’s measly $271 per minute might seem rather excessive, due to the huge advances in movie making technology. With a couple of GoPros or other brand webcams and some cheap video and audio editing software the results can be, we think, rather impressive.

This video was recorded when  the Famous Four Media team had a bit of fun one Friday evening. But it was fully edited and up on YouTube on Monday afternoon.

So what does this mean for businesses?

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.

Today, companies can produce business boosting product videos, customer support  videos and other promotional live or animated material in hardly any time at all and for hardly any money.

Short 30 – 60 second video clips can be written, performed, edited and published in a morning. A 30 second ‘video-byte’ does far more to determine customer’s purchase decision than a brochure, repeated  telephone calls or even a shiny promotional gift. This short .TRADE registry promotional clip cost less than $50 to make and all but $8 was in labor costs.:

We created this final clip, about the launch of Famous Four Media’s first 3 Registries, to allow website visitors to feel more engaged with the business and understand a bit more about the ‘ethos’ and ‘culture’ of enterprise as well as feeling closer to the people in it.

So what’s the lesson here?

The lesson is simple: it doesn’t matter if you are a multi-billion dollar business or a Small or Medium-sized Enterprise (SME) you can make your business stand out with webcam-style video content.  Your website visitors will return more often, they will feel more connected, and more positive about doing business with you and your organisation.

It doesn’t cost very much, the results with your customers can be incredible and, with a .WEBCAM web address not only is there an almost unlimited number of subjects you can feature, you get  feedback on the visitors coming to your website specifically to access your video content. So why not WEBCAM THE WORLD?

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Ref: * Cisco Visual Networking Index: Forecast and Methodology, 2013 – 2018

Andy Churley CMO at FFM

Andy Churley CMO at FFM

 

Surprise surprise! The Internet is changing!

Ninety percent of the first domain names registered were company names, but over the years browsing habits have changed and search engines index ‘what you do’ not just who you are. Nowadays, the most trafficked websites are those containing keywords.

The good news is that the Internet is changing, hundreds of new Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now business and individuals can go back to the beginning all over again and get the domains that they wish they had registered your business back at the start of it all.

The world in pictures

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.

Personal and corporate online broadcasting (webcamming) is more popular now than it has ever been. The Internet allows anyone the opportunity to be a “star” in their own right and enables businesses to differentiate themselves from their competition through the use of live streaming video.

With over half of all IP traffic originating from non-PC devices by 2018*, mobile devices are set to be the default means of internet communication and where mobile devices go so do their webcams. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today.  Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

So what does it all mean?

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change. Businesses will have to adapt to the opportunities that the new-style web addresses bring as well as changing the nature of its internal and external communications strategies to cope with the demand for video.  Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example www.sheetmetalwork.webcam , www.weldingadvice.webcam or www.highspeedmanufacturing.webcam.

 

Andy Churley CMO at FFM

Andy Churley CMO at Famous Four Media

El Breaking Bad de Internet

Hace unos meses me independicé, dejando atrás mi ciudad, mi país y mi gente, decidí embarcarme en otra de las “Willy Fog locuras” como llaman mis amigos a mis excursiones por el mundo. Todo era un mundo nuevo para mí,  por eso aterricé en esta nueva experiencia con unas ganas enormes y muchas dudas ya que era un país diferente, nuevas costumbres, tradiciones, comida…

Durante el viaje leí un artículo en una revista sobre la expansión de internet, la aparición de nuevos dominios como .WEBCAM o .DATE y pensé ¡qué grandísima idea!  Lo primero que apareció en mi mente fue la página manu.WEBCAM para así no tener preocupada a mi madre con la típica pregunta de qué has comido, te abrigas bien, etc. De esta forma le enseñaría al mundo lo que hago, como una nueva red social.

Al llegar a mi nuevo “hogar” encendí el ordenador e hice una video-llamada con mi madre, poniendo la Webcam ya que quería ver que “su niño” había llegado sano y salvo y no había sido raptado por unos delincuentes locales (típico de las madres, supongo). La segunda llamada fue con mi novia y noté mientras hablaba con ella, que estaba repitiendo la misma historia que le había contado minutos antes a mi madre. Solté la broma de poner webcams en mi piso, pero en mi cabeza sonaba muy bien la idea de los nuevos dominios.

Dowload and webcam

Mamá, no pienso poner webcams por mi piso!

Descubrí que van a llegar cientos de nuevos dominios y pensé que tenía que tener mi nombre en uno de ellos como fuera. Me encantaron los de .SCIENCE, .DOWNLOAD .WEBCAM y .MEN ya que los vi como una apuesta segura. En .SCIENCE se podría crear una página dedicada a noticias o futuros descubrimientos y comencé a darle vueltas a la cabeza… quizás inventos.SCIENCE y madrid.WEBCAM fueron mis mejores ideas y decidí interesarme más a fondo cada día hasta llegar a reservar. Luego leyendo más a fondo me di cuenta de que Madrid está considerado un nombre Premium pero me encantaba la idea de probar y probar hasta encontrar el nombre de dominio perfecto.

Hablé con mi tío, que es profesor de informática y apasionado de los ordenadores, sobre la posibilidad de empezar juntos una página web con noticias, descargas, foros… en un dominio nuevo como .DOWNLOAD y le emocionó la idea de tal modo que hemos hecho ya la pre-reserva de ¡cuatro! Obviamente no las voy a revelar aquí puesto que aún es un proyecto pero espero que pronto podáis ser partícipes de un éxito redondo en mi nueva página de .DOWNLOAD!!

Manu Montero

Manu Montero, Business Analyst at Famous Four Media