Tag Archives: The Matrix

Domain Names are like the Matrix … and I am Neo!

Shhhhhh! ….. Don’t tell anyone …. But here’s an honest truth:

I have never purchased a domain name.

There, I’ve said it….and it feels like a great weight has been lifted from my soul.

In fact prior to 2014 I had very little exposure to the domain name industry. I know, you’re shocked, I can already hear you saying “how can this newbie write a blog post about domain names?”

Well, equipped with my limited knowledge, I’m going to try anyway, from the perspective of the man in the street.

My background is a mixed one, having studied Zoology at University (yes that is a real degree, and no I don’t want to work in a zoo). I then fell into the retail trading space as an analyst and later working for one of the world’s largest education platforms. Having only just joined Famous Four Media, I have been immersing myself in the complexities of the domain name space and the more I learn the more I realize that there is so much more to learn.

.TRADE you are the one .. to watch.

.TRADE is the one .. to watch.

I feel a bit like Neo in the Matrix just before he swallows the red pill, this ephemeral thing known as the Matrix is affecting his life profoundly but it is not perceived as reality… and to shamelessly misquote my favorite character Morpheus,

“Unfortunately, no one can be told what the Domain Name Industry is, you have to see it for yourself.’

Having now read a good number of the hundreds of Domain Name blogs it’s very plain to see that opinion on the new gTLDs is highly mixed. Many people believe that the new gTLDs are doomed to fail as previous incarnations have not been as well received as had been hoped. Others believe that this heralds the coming of the next generation of the Internet. Welcome to the Matrix!

Resistance to change comes very naturally to human beings, we don’t like it, we like normal, we like routine. However, Humans need change, and this is one instance where I believe change such as the new gTLDs can only be beneficial to the evolution of the Internet.
Now, having recently made the switch to domain names, with my background in the retain trading industry maybe its natural that I feel a personal affinity with the .TRADE gTLD. It might not have received the attention that some other TLDs (such as .MUSIC, .DOWNLOAD or .DATE) but I am convinced that .TRADE should be on your “ones to watch” list of valuable TLDs.

Here’s why…

TRADE is a highly generic term which has different meanings that lend themselves to a number of large industry groups. If we take the literal meaning of the word trade, it is:

  • The act or process of buying, selling, or exchanging commodities
  • An exchange of items, usually without payment of money.
  • Any occupation pursued as a business or livelihood.

I believe that, beyond online trading in stocks and shares and commodities, the .TRADE TLD will be a magnet for crafts adopting up the .TRADE domain as a community space such as plumbing.trade, electrician.trade or mechanic.trade.

Online trading used to be something that was only accessible to elite, banking firms and the mega-wealthy. Nowadays, with the massive increase in accessibility and globalization of the retail trading space, any Joe Schmo can have a go at trading with around $100. This has led to the creation of an internet community of similar interests that value having a TLD such as .TRADE to share information, opinions, access online trading platforms and receive the latest news. With this constant growth of the retail trading space there is certain to be some excellent value domains within this category. I look forward to seeing where domains like forex.trade, stock.trade and bitcoin.trade end up.

I won’t give away any more of my favorite domain names, as I wouldn’t want anyone ruining my chance snapping up a bargain for my first domain name purchase.


Visit www.nic.trade to check availability of your .TRADE domain name

Will Birtwistle, Account Manger, Famous Four Media

Will Birtwistle, Account Manger, Famous Four Media