Tag Archives: SME

Lights.. WebCam ..Action: How absolutely anyone can be a movie mogul nowadays!

You know Peter Jackson right? .. Movie director extraordinaire? The guy that wrote the screenplay, directed  and produced the Lord of the  Rings trilogy? The kiwi fella that followed that epic up with King Kong and The Hobbit and the awesome animation, the Adventures of Tintin? …yeah that guy!

Well, I’ve long been an admirer of his since I first saw an early movie of his called ‘Bad Taste‘.  This is a ‘cult classic’, a ‘B movie’ epic made in the 1980s, 30 years after the  golden age of  B Movies. The genius of this film is in its kitsch nature, its unashamed low budget, low brow, low quality production coupled with a solid plot and an admirable   tenacity that it took to get this movie from script-to-screen.

It took Peter Jackson 4 years of  filming (usually at weekends) and an overall budget of $25,000 to complete this B Movie masterpiece. That’s $271 per on-screen minute. Compare that with $421,500 per on-screen minute for the Lord of the Rings trilogy!

Nowadays, even Jackson’s measly $271 per minute might seem rather excessive, due to the huge advances in movie making technology. With a couple of GoPros or other brand webcams and some cheap video and audio editing software the results can be, we think, rather impressive.

This video was recorded when  the Famous Four Media team had a bit of fun one Friday evening. But it was fully edited and up on YouTube on Monday afternoon.

So what does this mean for businesses?

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.

Today, companies can produce business boosting product videos, customer support  videos and other promotional live or animated material in hardly any time at all and for hardly any money.

Short 30 – 60 second video clips can be written, performed, edited and published in a morning. A 30 second ‘video-byte’ does far more to determine customer’s purchase decision than a brochure, repeated  telephone calls or even a shiny promotional gift. This short .TRADE registry promotional clip cost less than $50 to make and all but $8 was in labor costs.:

We created this final clip, about the launch of Famous Four Media’s first 3 Registries, to allow website visitors to feel more engaged with the business and understand a bit more about the ‘ethos’ and ‘culture’ of enterprise as well as feeling closer to the people in it.

So what’s the lesson here?

The lesson is simple: it doesn’t matter if you are a multi-billion dollar business or a Small or Medium-sized Enterprise (SME) you can make your business stand out with webcam-style video content.  Your website visitors will return more often, they will feel more connected, and more positive about doing business with you and your organisation.

It doesn’t cost very much, the results with your customers can be incredible and, with a .WEBCAM web address not only is there an almost unlimited number of subjects you can feature, you get  feedback on the visitors coming to your website specifically to access your video content. So why not WEBCAM THE WORLD?


Ref: * Cisco Visual Networking Index: Forecast and Methodology, 2013 – 2018

Andy Churley CMO at FFM

Andy Churley CMO at FFM


.BID for Small Businesses

Globally, businesses are sitting on over $8 trillion excess inventory* (manufactured products that are sitting in warehouses waiting for a buyer). To put that in perspective, that is equivalent to the gross domestic product of China.

For manufacturing businesses around the world, the majority of which are Small or Medium sized Enterprises (SMEs), it is desirable and often essential to be able to turn over stock as often as possible. Unsold stock is cash drain on manufacturing businesses, pushing up the overall cost of manufacture though storage costs. In addition, excess stock contributes to reduced profit margins, since excess stock is often sold at low margins provide cash to keep production lines running.


In recent years, due to the global economic downturn, businesses have seen stock levels rise to unprecedented levels. For example, in 2009, semiconductor stock levels rose from $3.8 billion to $10.2 billion within the space of 3 months, putting a serious strain on the industry and its suppliers.

Excess inventory is usually sold, often at a significant price reduction, to online and offline discount retailers.   Middlemen such as brokers and wholesale distributors provide services to place excess inventory with different customers around the world.  A number of middlemen are virtual electronic marketplaces which auction overstocked goods online.  However, after a period of continued economic downturn, most such marketplaces have discontinued operations due to a failure to realize their business plan.

With the introduction of new style web addresses, where the letters after the final dot can be almost anything, manufacturing businesses are beginning to use these low -cost, new extensions as a means of creating an easily found, online space where they can dispose of excess inventory directly to a consumer with no brokerage or distribution fees or costly pay-per-click advertising.

New style web addresses using exact search terms rather than company names, differentiate websites and make them easy to find online. For example www.electronic-components.bid or www.excess-welding-consumables.bid match a user’s search engine query and inform the user that they could bag a bargain at auction.

For the manufacturing business, having a direct link to the buyer is beneficial as it permits the opportunity to build a longer term relationship which will help smooth out undesirable lumpy manufacturing cycles. However, just as importantly, it allows businesses to retain control over how much inventory to release, at what time and at what price.

So, SME manufacturing businesses looking to exert more control over stock levels should consider a new-style .BID web address to let the world know that they have product to sell and are prepared to deal.

Andy Churley CMO at FFM

Andy Churley CMO at FFM



*according to a report by the Council of Supply Chain Management Professionals