Tag Archives: ICANN

Investing in the present

Why domain name investors should embrace new gTLDs today

The story so far.

At the time of writing, there have been some 600,000 registrations across new TLDs, and some interesting launch strategies, and business models. For our part, at Famous Four Media, we embraced “the channel”; that is to say we believe in the existing domain name system, and don’t think registries should be innovating with new business models or whacky pricing schemes at the moment, rather for now we believe that innovation should remain the province of the registrant. I draw your attention to two other registry operators whose business model appears similar to Famous Four Media’s in this respect, but of course remain very different in other ways: .CLUB & Donuts.

Investing in the present

Investing in the present

.CLUB has been very vocal in the amount it has spent on advertising and promotion of its single asset: some four million USD I believe, and you then have the polar opposite in Donuts whose model seems to be let the world decide which strings gain traction. At Famous Four Media, we find ourselves somewhere in the middle, our strings are of course unique in their own right, but we have a considerable number of them, too many to adopt the .CLUB approach. This said, they are few enough that we can give them each a little more TLC (tender loving care) than Donuts. Whose model is the best will of course become clear in the fullness of time.

What are we doing differently?

Much of what those who “know what they are doing” in the domain name industry are actually doing is very similar. We (.CLUB, Donuts, FFM and the other experienced registries) have embraced the channel and aim to support their registrars as much as is possible whilst squeezing in a couple of hours of sleep every couple of days!

Given the role the registrar has to play in the growth of the new gTLD program it is fair to say that a lot of money and effort has been spent by registries on the registrar piece of the domain name puzzle. There is however another very important piece in the puzzle… …the domain name investor.

We see that that the majority of names currently being registered in new TLDs come from domain name investors, and at Famous Four Media this was no surprise, we knew this was coming. Investors in our TLDs are important for early revenues of course, but they have a much more important role to play than this. Investors will buy our domains at low cost and sell them to the right buyer for the right price. The right buyer is most likely going to be someone who is going to actually use the domain, and therein lays the key to the sustained and long term growth of any new TLD. ‘Get it used and get it seen.’

Calling all investors – why invest in Famous Four’s domains?

There a many reasons to invest in Famous Four Media’s strings:

  • Premium Names:I believe Famous Four Media has been very frugal with its premium names with only around 3,500 in our first three strings compared to the 6000+ (as I understand it) of .CLUB. This means that there are a lot of great names available to domain investors at normal registration prices. Grab them and flip them.
  • Super Premium Names: we contacted some of the World’s foremost domain name brokers way back in September 2013, and asked them to choose 10 names each from all of our uncontested TLDs they felt could be placed for the right price. This will generate interest in the registries and will help create demand for names.
  • Re-investment in our TLDs: in each of our applications, we will re-invest at least 2USD per name sold, back into a marketing development fund, so by buying a Famous Four Media domain name you immediately see 2USD re-invested in increasing the value of your names.
  • Great Names:  .BID, .TRADE& . WEBCAM are our first gTLDs into GA on June 9th these are commercially very strong.

o    .BID: you visit a .BID website if you want to buy or sell anything. A .BID is a must for anyone selling at auction or open to offers.

o    .TRADE: resonates with small medium enterprise, financial institutions, wholesalers who sell to trade, and emerging markets looking to open their doors to a Global audience

o    .WEBCAM: think search results, and picture any interesting term ending in.WEBCAM, who isn’t going to click on this? BigBen.webcam, WorldCup.webcam, NakedIroning.webcam

  • Landrush, what landrush?  We are going straight to GA on June 9th, no landrush, no early access, no qualifying criteria, just great names at normal registration prices.

In conclusion

I want you to come in on June 9th and clean us out, take our best names at the best possible price, and sell them on to someone who will use them, and use them well, all the while increasing the value of those other names you bought in that same TLD.

Domain Name Investors: you are more important to the long term success of the new gTLD program than you may ever have considered. The new gTLD program is depending on you, the registries are depending on you, and ICANN is depending on you and, at Famous Four Media, we’ll continue to invest in our collective success.


Rob McCrea, Head of Account Management at Famous Four Media


El Breaking Bad de Internet

Hace unos meses me independicé, dejando atrás mi ciudad, mi país y mi gente, decidí embarcarme en otra de las “Willy Fog locuras” como llaman mis amigos a mis excursiones por el mundo. Todo era un mundo nuevo para mí,  por eso aterricé en esta nueva experiencia con unas ganas enormes y muchas dudas ya que era un país diferente, nuevas costumbres, tradiciones, comida…

Durante el viaje leí un artículo en una revista sobre la expansión de internet, la aparición de nuevos dominios como .WEBCAM o .DATE y pensé ¡qué grandísima idea!  Lo primero que apareció en mi mente fue la página manu.WEBCAM para así no tener preocupada a mi madre con la típica pregunta de qué has comido, te abrigas bien, etc. De esta forma le enseñaría al mundo lo que hago, como una nueva red social.

Al llegar a mi nuevo “hogar” encendí el ordenador e hice una video-llamada con mi madre, poniendo la Webcam ya que quería ver que “su niño” había llegado sano y salvo y no había sido raptado por unos delincuentes locales (típico de las madres, supongo). La segunda llamada fue con mi novia y noté mientras hablaba con ella, que estaba repitiendo la misma historia que le había contado minutos antes a mi madre. Solté la broma de poner webcams en mi piso, pero en mi cabeza sonaba muy bien la idea de los nuevos dominios.

Dowload and webcam

Mamá, no pienso poner webcams por mi piso!

Descubrí que van a llegar cientos de nuevos dominios y pensé que tenía que tener mi nombre en uno de ellos como fuera. Me encantaron los de .SCIENCE, .DOWNLOAD .WEBCAM y .MEN ya que los vi como una apuesta segura. En .SCIENCE se podría crear una página dedicada a noticias o futuros descubrimientos y comencé a darle vueltas a la cabeza… quizás inventos.SCIENCE y madrid.WEBCAM fueron mis mejores ideas y decidí interesarme más a fondo cada día hasta llegar a reservar. Luego leyendo más a fondo me di cuenta de que Madrid está considerado un nombre Premium pero me encantaba la idea de probar y probar hasta encontrar el nombre de dominio perfecto.

Hablé con mi tío, que es profesor de informática y apasionado de los ordenadores, sobre la posibilidad de empezar juntos una página web con noticias, descargas, foros… en un dominio nuevo como .DOWNLOAD y le emocionó la idea de tal modo que hemos hecho ya la pre-reserva de ¡cuatro! Obviamente no las voy a revelar aquí puesto que aún es un proyecto pero espero que pronto podáis ser partícipes de un éxito redondo en mi nueva página de .DOWNLOAD!!

Manu Montero

Manu Montero, Business Analyst at Famous Four Media

Redefining suffering … Watching Bridget Jones’ Diary with a hangover!

We’ve all been there before, whether it’s because we are nursing a hangover after a fun filled Friday night or settling in for a movie night with our significant other (we all love a good cuddle), deciding upon what film or tv-series to watch can often be an unnecessarily stressful event.

I, for one, can attest to that dreaded moment on date night when it comes time to making a decision as to what is going to be watched. Obviously I already know that my suggestion carries no chance of adoption whatsoever but as always it never hurts to dream! So once the formalities are over with and inevitably ‘we’ decide on Bridget Jones’ Diary (again). It was either that or Sleepless in  Seattle  ..so a lose/lose situation all round.  And, since I find Colin Firth marginally less odious  than Tom Hanks, the online quest of finding said film to download and watch begins.


“No really!! … I am looking forward to watching Bridget Jones’ Diary again darling!”

One of the major problems facing the majority of us who download media online is that it is often hard to either find or guarantee that what we are downloading is not only the right content, but legal content too. Billions of dollars are being lost each year due to online piracy, putting thousands of jobs at risk and, on top of this, around 22% of all global Internet bandwidth is being used to download pirated content.

I’ll be the first to admit that I have always been somewhat apprehensive of downloading content online. I can’t really put my finger on it but I’ve always had this irrational fear of contracting some deadly virus or having a SWAT team breaking down my door if I dare try to take a trip down memory lane and download Beverly Hills Cop or the Police Academy series.

Online downloading certainly has a certain degree of uncertainty around it!

No matter what the risks are, the Internet has a way of evolving to mitigate them eventually. That is one of the benefits of the New gTLD program implemented by ICANN (the body that regulates the Internet’s naming conventions). It’s an evolution of the Internet which should allow Internet users to find the legitimate content they require more quickly, simply by creating online community namespaces joined together by the domain name extension.

For example,  if I type in  www.bridgetjones.com I might be offered a download of the movie I want, it might be the homepage of someone whose name is Bridget Jones or it could be a pay-per-click site pointing me to a website offering me suspicious ‘free’ movies (it actually does).. it could be almost anything.

However, with this evolution of the Internet you can have almost any word after the dot including .DOWNLOAD … so hang on tight for www.bridgetjones.download, with that I should have a much better idea of what’s on the page.

But is that going to be enough? With the new .DOWNLOAD extension however, sites will have to do exactly what they say on the tin and have to be safe, secure and legal due to the implementation of what’s called an Abuse Prevention and Mitigation Seal (the “APM Seal”). All websites using a .DOWNLOAD address are required to display this seal on their homepage, which will provide website visitors (and community  stakeholders in the sector) with a one-click mechanism to access relevant Abuse Prevention and Mitigation processes ensuring that the website remains compliant.

So whether or not you’re looking for that easy-to-watch comedy to get over a heavy weekend on www.funnyfilms.download or looking for  a film to watch on a girlie night in, on www.chickflicks.download you can be assured that it will be exactly what you are looking for and 100% safe and legal. I expect I will have to  get my films from that date night film website on www.boredboyfriend.download.



Ola Alli, Premium Names Manager at Famous Four Media