Category Archives: SME

Why new-style web addresses are right for your business

If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?

Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the search queries for the following term: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms get nearly three times as many search engine queries.

The good news is that the Internet is changing, hundreds of Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now you can go back to the beginning all over again and get the domains you wish you had registered for your business.

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Registering a new style domain name can help you support and drive your business in the following ways:

  • New- style domain names offer up one of the rarest of business opportunities, entry into a brand new but mature market.
  • Registering new-style domain names based upon popular key-words relating to your business helps drive relevant traffic to your websites e.g.,
  • With an average cost-per-click of ‘paid search’ approaching $1 per action, a new-style keyword domain name costing $30.00 per year that boosts your organic search results delivers almost instantaneous return on investment.


Three business focused, new-style Top Level Domains that can drive your business online.



.BID is the new top level domain name to be used to buy, sell, swap or bid on anything on the Internet.  Owning a .BID web address will position you perfectly to access the hundreds of millions of people that participate in online auctions. Whether you are looking globally, nationally or locally, with a .BID domain name you will find a ready market. With $35Bn changing hands in online auctions in the UK, and nearly ten times that amount in the USA there is definitely a buyer for your products or someone selling the thing you are looking to buy.

Examples of .Bid owners: auction houses, global, national or local marketplace sites, bidding clubs, auction forums or communities, anybody looking to sell anything online

Add a new dimension to your business and create a bidding war for your products with a .BID domain


Stocks and shares, bitcoins, cars, stamps, stickers and clothing: online trading in any goods and services is big business – the biggest business! The new .TRADE top level domain allows local businesses to enter the global arena and bring their products to a truly international audience. A .TRADE web address clearly announces your desire to do business to the world.

Examples of .Trade owners: Forex / Stocks / Oil brokers / foreign exchange, trading education communities, Trading card clubs (, Fair Trade promotors  (, Small medium business owners looking to expand internationally.

.TRADE is the natural home for start-up businesses, high-growth industries and emergent international trade.


According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change.

Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example , or

Examples of .Webcam owners:  Events webcams, Corporate video blogs, corporate customer support, weather, landmarks and tourist attractions, online adult entertainment,

Get your talent recognised with webcam concerts, screen tests and live broadcasts and share your day – every day as it happens on your  .WEBCAM website


Andy Churley CMO at FFM

Andy Churley CMO at FFM



.BID for Small Businesses

Globally, businesses are sitting on over $8 trillion excess inventory* (manufactured products that are sitting in warehouses waiting for a buyer). To put that in perspective, that is equivalent to the gross domestic product of China.

For manufacturing businesses around the world, the majority of which are Small or Medium sized Enterprises (SMEs), it is desirable and often essential to be able to turn over stock as often as possible. Unsold stock is cash drain on manufacturing businesses, pushing up the overall cost of manufacture though storage costs. In addition, excess stock contributes to reduced profit margins, since excess stock is often sold at low margins provide cash to keep production lines running.


In recent years, due to the global economic downturn, businesses have seen stock levels rise to unprecedented levels. For example, in 2009, semiconductor stock levels rose from $3.8 billion to $10.2 billion within the space of 3 months, putting a serious strain on the industry and its suppliers.

Excess inventory is usually sold, often at a significant price reduction, to online and offline discount retailers.   Middlemen such as brokers and wholesale distributors provide services to place excess inventory with different customers around the world.  A number of middlemen are virtual electronic marketplaces which auction overstocked goods online.  However, after a period of continued economic downturn, most such marketplaces have discontinued operations due to a failure to realize their business plan.

With the introduction of new style web addresses, where the letters after the final dot can be almost anything, manufacturing businesses are beginning to use these low -cost, new extensions as a means of creating an easily found, online space where they can dispose of excess inventory directly to a consumer with no brokerage or distribution fees or costly pay-per-click advertising.

New style web addresses using exact search terms rather than company names, differentiate websites and make them easy to find online. For example or match a user’s search engine query and inform the user that they could bag a bargain at auction.

For the manufacturing business, having a direct link to the buyer is beneficial as it permits the opportunity to build a longer term relationship which will help smooth out undesirable lumpy manufacturing cycles. However, just as importantly, it allows businesses to retain control over how much inventory to release, at what time and at what price.

So, SME manufacturing businesses looking to exert more control over stock levels should consider a new-style .BID web address to let the world know that they have product to sell and are prepared to deal.

Andy Churley CMO at FFM

Andy Churley CMO at FFM



*according to a report by the Council of Supply Chain Management Professionals