Category Archives: .WEBCAM

Why new-style web addresses are right for your business

If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?

Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the search queries for the following term: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms get nearly three times as many search engine queries.

The good news is that the Internet is changing, hundreds of Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now you can go back to the beginning all over again and get the domains you wish you had registered for your business.

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Registering a new style domain name can help you support and drive your business in the following ways:

  • New- style domain names offer up one of the rarest of business opportunities, entry into a brand new but mature market.
  • Registering new-style domain names based upon popular key-words relating to your business helps drive relevant traffic to your websites e.g. www.industrial-rivets.trade, www.steelpipe.bid
  • With an average cost-per-click of ‘paid search’ approaching $1 per action, a new-style keyword domain name costing $30.00 per year that boosts your organic search results delivers almost instantaneous return on investment.

 

Three business focused, new-style Top Level Domains that can drive your business online.

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.BID

.BID is the new top level domain name to be used to buy, sell, swap or bid on anything on the Internet.  Owning a .BID web address will position you perfectly to access the hundreds of millions of people that participate in online auctions. Whether you are looking globally, nationally or locally, with a .BID domain name you will find a ready market. With $35Bn changing hands in online auctions in the UK, and nearly ten times that amount in the USA there is definitely a buyer for your products or someone selling the thing you are looking to buy.

Examples of .Bid owners: auction houses, global, national or local marketplace sites, bidding clubs, auction forums or communities, anybody looking to sell anything online

Add a new dimension to your business and create a bidding war for your products with a .BID domain

.TRADE

Stocks and shares, bitcoins, cars, stamps, stickers and clothing: online trading in any goods and services is big business – the biggest business! The new .TRADE top level domain allows local businesses to enter the global arena and bring their products to a truly international audience. A .TRADE web address clearly announces your desire to do business to the world.

Examples of .Trade owners: Forex / Stocks / Oil brokers / foreign exchange, trading education communities, Trading card clubs (magiccard.trade), Fair Trade promotors  (fair.trade), Small medium business owners looking to expand internationally.

.TRADE is the natural home for start-up businesses, high-growth industries and emergent international trade.

.WEBCAM

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change.

Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example www.sheetmetalwork.webcam , www.weldingadvice.webcam or www.highspeedmanufacturing.webcam.

Examples of .Webcam owners:  Events webcams, Corporate video blogs, corporate customer support, weather, landmarks and tourist attractions, online adult entertainment,

Get your talent recognised with webcam concerts, screen tests and live broadcasts and share your day – every day as it happens on your  .WEBCAM website

 

Andy Churley CMO at FFM

Andy Churley CMO at FFM

 

 

Lights.. WebCam ..Action: How absolutely anyone can be a movie mogul nowadays!

You know Peter Jackson right? .. Movie director extraordinaire? The guy that wrote the screenplay, directed  and produced the Lord of the  Rings trilogy? The kiwi fella that followed that epic up with King Kong and The Hobbit and the awesome animation, the Adventures of Tintin? …yeah that guy!

Well, I’ve long been an admirer of his since I first saw an early movie of his called ‘Bad Taste‘.  This is a ‘cult classic’, a ‘B movie’ epic made in the 1980s, 30 years after the  golden age of  B Movies. The genius of this film is in its kitsch nature, its unashamed low budget, low brow, low quality production coupled with a solid plot and an admirable   tenacity that it took to get this movie from script-to-screen.

It took Peter Jackson 4 years of  filming (usually at weekends) and an overall budget of $25,000 to complete this B Movie masterpiece. That’s $271 per on-screen minute. Compare that with $421,500 per on-screen minute for the Lord of the Rings trilogy!

Nowadays, even Jackson’s measly $271 per minute might seem rather excessive, due to the huge advances in movie making technology. With a couple of GoPros or other brand webcams and some cheap video and audio editing software the results can be, we think, rather impressive.

This video was recorded when  the Famous Four Media team had a bit of fun one Friday evening. But it was fully edited and up on YouTube on Monday afternoon.

So what does this mean for businesses?

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.

Today, companies can produce business boosting product videos, customer support  videos and other promotional live or animated material in hardly any time at all and for hardly any money.

Short 30 – 60 second video clips can be written, performed, edited and published in a morning. A 30 second ‘video-byte’ does far more to determine customer’s purchase decision than a brochure, repeated  telephone calls or even a shiny promotional gift. This short .TRADE registry promotional clip cost less than $50 to make and all but $8 was in labor costs.:

We created this final clip, about the launch of Famous Four Media’s first 3 Registries, to allow website visitors to feel more engaged with the business and understand a bit more about the ‘ethos’ and ‘culture’ of enterprise as well as feeling closer to the people in it.

So what’s the lesson here?

The lesson is simple: it doesn’t matter if you are a multi-billion dollar business or a Small or Medium-sized Enterprise (SME) you can make your business stand out with webcam-style video content.  Your website visitors will return more often, they will feel more connected, and more positive about doing business with you and your organisation.

It doesn’t cost very much, the results with your customers can be incredible and, with a .WEBCAM web address not only is there an almost unlimited number of subjects you can feature, you get  feedback on the visitors coming to your website specifically to access your video content. So why not WEBCAM THE WORLD?

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Ref: * Cisco Visual Networking Index: Forecast and Methodology, 2013 – 2018

Andy Churley CMO at FFM

Andy Churley CMO at FFM

 

Surprise surprise! The Internet is changing!

Ninety percent of the first domain names registered were company names, but over the years browsing habits have changed and search engines index ‘what you do’ not just who you are. Nowadays, the most trafficked websites are those containing keywords.

The good news is that the Internet is changing, hundreds of new Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now business and individuals can go back to the beginning all over again and get the domains that they wish they had registered your business back at the start of it all.

The world in pictures

According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.

Personal and corporate online broadcasting (webcamming) is more popular now than it has ever been. The Internet allows anyone the opportunity to be a “star” in their own right and enables businesses to differentiate themselves from their competition through the use of live streaming video.

With over half of all IP traffic originating from non-PC devices by 2018*, mobile devices are set to be the default means of internet communication and where mobile devices go so do their webcams. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today.  Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

So what does it all mean?

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change. Businesses will have to adapt to the opportunities that the new-style web addresses bring as well as changing the nature of its internal and external communications strategies to cope with the demand for video.  Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example www.sheetmetalwork.webcam , www.weldingadvice.webcam or www.highspeedmanufacturing.webcam.

 

Andy Churley CMO at FFM

Andy Churley CMO at Famous Four Media

Plus ça change … plus j’aime

J’ai toujours été une grande fan des innovations marketing. Dans les hypermarchés je suis toujours à l’affût du nouveau yoghourt bio au lait de chêvre au goût de framboise écrasée sur lit de caramel.

C’est ma nature, je touche à tout, je suis en perpétuelle quête de renouveau, ayant fait du marketing en école de commerce, je suis celle qui va précher pour la nouveauté, pour l’idée nouvelle, pour l’idée spéciale. J’ai été pionnière de l’ordinateur portable à l’école, oui j’ai été la première à travailler sur mon PC à l’école quand d’autres se servaient encore de leur papier et de leurs crayons.

Je veux l’innovation et je le veux maintenant!!

La possibilité pour l’innovation est à l’heure actuelle!Sauf que pour moi les noms des sites n’ont jamais rien voulu dire; est ce que .COM voulait dire .COMMUNICATION? ou encore .COMMERCE? Et que dire de .PL, .DE, .NL? c’est un language qui ressemble à du chinois!!

Par contre, et ça c’est vraiment une innovation qui va renverser la donne dans les noms de domaine, j’ai vu aujourd’hui des nouveaux noms de domaines, qui ont du sens, tels que .DATE, .SCIENCE, .WIN, .WEBCAM, .DOWNLOAD, .MEN, .TRADE… Quelle nouvelle excitante!!

Rien que pour .DATE, pour celui ci on a de quoi casser la baraque à Meetic.fr, qu’est ce que ça veut dire Meetic de toute façon; Mythique? Quelle est la référence avec les mythes? La mythologie grecque peut être? Alors que n’importe quel nom de domaine avec .DATE placé derrière et on sait tout de suite de quoi on parle, www.adopteunmec.date, www.choisislebon.date contre mes principes mais www.meetic.date c’est tout de suite plus parlant!!

Parlons d’un sujet encore plus probant: .SCIENCE, avons nous une simple idée de ce que le mot science recouvre? La science vient du mot latin connaissance et signifie “ce que l’on sait pour l’avoir appris, ce que l’on tient pour vrai au sens large, l’ensemble de connaissances, d’études d’une valeur universelle, caractérisées par un objet (domaine) et une méthode déterminés, et fondés sur des relations objectives vérifiables” dixit Wikipedia, on retrouve les sciences dans tout ce qu’on connait et tout ce qu’on ne connait pas encore, j’ai le vertige d’imaginer des noms tant divers que variés tel que www.astronomie.science, www.biologie.science, www.physique.science, www.chimie.science ou bien plus précis www.lyceefrancoisrabelaisastronomie.science multiplié par tous les sujets, tous les collèges, tous les lycées, et toutes les institutions de France et de Navarre, ça va faire énormément de noms de domaines et tellement de compétition à nationalgeographic.fr !!

C’est une nouvelle tellement excitante que je pense que je vais me mettre dès maintenant à acheter des noms de domaines!!

J’ai aussi pensé à déposer des noms d’artistes tel que www.michaeljackson.webcam, www.therollingstones.webcam, www.waltdisney.webcam, www.georgesclooney.webcam, www.yoda.webcam, www.roswell.webcam ou www.francoishollande.webcam, il me faudrait m’entourer de bons avocats mais c’est toujours possible, et ce serait oh combien plus rentable que de déposer des noms de domaines en .SCIENCE. Voila, je vais utiliser des noms de stars, acheter des noms de domaines pour $40 et les revendre au dites personnes $10 000 (sauf pour Michael Jackson, Roswell et Yoda je traiterai directement avec leurs avocats). J’ai précisé plus haut que j’avais fait du marketing non? Je crois qu’au lieu de faire rencontrer des célibataires ou de me lancer dans la culture, je vais plutôt exploiter des droits d’image jusqu’à ce qu’on me les rachète!! Je vous avais bien dit que ces nouveaux noms de domaines étaient une nouvelle excitante et j’ai trouvé ma voie!!

Camille Guilbert, Account Manager, Famous Four Media

Camille Guilbert, Account Manager, Famous Four Media