Category Archives: .SCIENCE

Science and Madness

The clock is ticking down and I am waiting with baited breath. Things in the coloring in department at Famous Four Media are in a frenzy, yet every five minutes I look up from my screen at the clock and mutter something under my breath.


To others, I must appear to be a crazed support techie temporarily escaped from the FFM development dungeon, but if they could hear my utterances it would become immediately obvious that I am a not one of the ripped jeans and scruffy T-shirt brigade. For a start, I am not endlessly repeating the tech support mantra of “Have you tried switching it off and on again?”

No, I’ve been infected with ‘TLDementia.’ Fortunately, it’s a rare disease of the mind known only to affect multi-TLD applicants. It is a mutation of the malady which afflicts teenage girls around the time of a new boy band album or concert tour, and I’ve caught it!

I’ve gone raving bonkers over the .SCIENCE gTLD. I have posters of .SCIENCE on the walls in my bedroom (my wife is none too impressed); I wear .SCIENCE branded clothing – garish colored socks mainly and sequined bomber jackets; I smile inanely all of the time thinking about .SCIENCE and, when I am with my other .SCIENCE besotted friends, we make a noise like 1,000 broody hens who are all laying eggs at the same time.

So why am I so enamored with .SCIENCE? It’s quite simple really. The scientific community is vast, inclusive, driven by discovery and adventure and is determined to make the world a better place.


Everyone is a scientist, everyone!

I remember the awe I felt when I first encountered Whit Diffie’s and Martin Hellman’s mathematically beautiful solution to a problem that was thousands of years old … exchanging the keys that lock and unlock secret messages securely.

I vividly recall the birth of my children via C-section , a scientific medical procedure that only became possible some 120 years ago, prior to which time the procedure always resulted in the death of the mother.  And I still smile today when I remember my first child discovering gravity for the first time as she repeatedly dropped a spoon from her high chair, watching it fall and then laughing like a loon when I had to keep picking it up.

Let your copyspace tell families the good news

So I’m glad I am infected by .SCIENCE, it’s a great domain ending with huge potential for all the right reasons.

And, as I look up at the clock and whisper to myself “Not long now.”I am delighted and proud that Famous Four Media will be bringing it to the world on 24th February 2015 @ 15h00 UTC. The same day, coincidentally, that NASA launched scientific space shuttle Discovery for the final time in 2011.

Andy Churley CMO at FFM

Andy Churley CMO at FFM

Sun and Science – a potent combination

I’ve just finished my meeting with the G-WIS and, having just escaped from the 21st Century light starved dungeon that is Techno Corner, I feel the need of a little sun. So I step onto the promenade, outside the Famous Four Media offices, and look at the mega yachts moored in the Ocean Village Marina.  By far the most impressive is “Octopus”, this one of the yachts owned by Paul Allen (he of Microsoft fame). Octopus is 414 foot (126 m) long and believed to be the largest expedition yacht around.


Ocean Village Promenade on a “Poor Day”

Now it’s no secret, in the Famous Four Media offices, that I am a fan of boats. I grew up sailing with my father in the (usually) cold and blustery, but occasionally utterly magnificent Solent and now that I am living on a small peninsular almost totally surrounded by water, covered in sunshine and blessed with favorable winds I really miss not having a boat here.

Not that ‘Octopus’ is in my price bracket  (it cost over $200m), neither is either one of the two helicopters that are kept on board, nor even the ‘tiny’ 63 foot (19m) tender “Man of War”which is kept inside the hull of the ship and certainly not the two (yes two) submarines. I may possibly be able to stretch to one of its many jet skis though.

So why do I love this vessel? It’s not just the fact that (speaking as a coloring in guy) its hull is almost the same shade of blue as the Famous Four Media corporate colors. Nor is it the fact that this ship is totally and unashamedly over the top. It’s the fact that, despite all the ‘gee whizzes’ (such as the jet ski dock complete with bar and hot tub)  and ‘ohmygoshes’ (such as the basketball court) on this boat, Mr Allen regularly loans this vessel out for scientific research initiatives and exploration projects.


To me, this epitomises the nature of science in its purest essence. Science may mean many things to many people, it is after all one of the broadest churches, but to me, science is about discovery; it is about inclusion; it is about excitement and it is about sharing:

  • When my kids discover how to do something new for the first time, I share in their delight – Science!
  • When I hear engine of the 52 year old MGB roadster, that I helped fix, splutter back into life, it puts a smile on my face – Science!
  • When we do something that the human race has never done before, not from necessity but from desire, it makes me feel like a kid again– Science!

That is why I get so passionate about Famous Four Media’s .SCIENCE gTLD. There is finally a place on the Internet where scientists young or old, amateur or professional, rich or poor can share their passion and excitement for discovery with others.


It really doesn’t matter that you are 5 years old and have just build your first working paper aeroplane – share the design with the world. Or that, as a professional scientist, you have just discovered an improved treatment for Alzheimer’s – we’d love to know.

I am reminded of the story of Francis Crick (a Nobel prize winning scientist) who, on the 28th of February 1953 burst into the Eagle public house in Cambridge and interrupted patrons enjoying their pub lunches to announce the he and James Watson had “discovered the secret of life” after they had discovered the structure of DNA.

Had he owned a .SCIENCE web address he could have let the entire world know – and I (and hopefully millions of others around the world) would have celebrated with him.

Andy Churley CMO at FFM

Andy Churley CMO at Famous Four Media


Plus ça change … plus j’aime

J’ai toujours été une grande fan des innovations marketing. Dans les hypermarchés je suis toujours à l’affût du nouveau yoghourt bio au lait de chêvre au goût de framboise écrasée sur lit de caramel.

C’est ma nature, je touche à tout, je suis en perpétuelle quête de renouveau, ayant fait du marketing en école de commerce, je suis celle qui va précher pour la nouveauté, pour l’idée nouvelle, pour l’idée spéciale. J’ai été pionnière de l’ordinateur portable à l’école, oui j’ai été la première à travailler sur mon PC à l’école quand d’autres se servaient encore de leur papier et de leurs crayons.

Je veux l’innovation et je le veux maintenant!!

La possibilité pour l’innovation est à l’heure actuelle!Sauf que pour moi les noms des sites n’ont jamais rien voulu dire; est ce que .COM voulait dire .COMMUNICATION? ou encore .COMMERCE? Et que dire de .PL, .DE, .NL? c’est un language qui ressemble à du chinois!!

Par contre, et ça c’est vraiment une innovation qui va renverser la donne dans les noms de domaine, j’ai vu aujourd’hui des nouveaux noms de domaines, qui ont du sens, tels que .DATE, .SCIENCE, .WIN, .WEBCAM, .DOWNLOAD, .MEN, .TRADE… Quelle nouvelle excitante!!

Rien que pour .DATE, pour celui ci on a de quoi casser la baraque à, qu’est ce que ça veut dire Meetic de toute façon; Mythique? Quelle est la référence avec les mythes? La mythologie grecque peut être? Alors que n’importe quel nom de domaine avec .DATE placé derrière et on sait tout de suite de quoi on parle,, contre mes principes mais c’est tout de suite plus parlant!!

Parlons d’un sujet encore plus probant: .SCIENCE, avons nous une simple idée de ce que le mot science recouvre? La science vient du mot latin connaissance et signifie “ce que l’on sait pour l’avoir appris, ce que l’on tient pour vrai au sens large, l’ensemble de connaissances, d’études d’une valeur universelle, caractérisées par un objet (domaine) et une méthode déterminés, et fondés sur des relations objectives vérifiables” dixit Wikipedia, on retrouve les sciences dans tout ce qu’on connait et tout ce qu’on ne connait pas encore, j’ai le vertige d’imaginer des noms tant divers que variés tel que,,, ou bien plus précis multiplié par tous les sujets, tous les collèges, tous les lycées, et toutes les institutions de France et de Navarre, ça va faire énormément de noms de domaines et tellement de compétition à !!

C’est une nouvelle tellement excitante que je pense que je vais me mettre dès maintenant à acheter des noms de domaines!!

J’ai aussi pensé à déposer des noms d’artistes tel que,,,,, ou, il me faudrait m’entourer de bons avocats mais c’est toujours possible, et ce serait oh combien plus rentable que de déposer des noms de domaines en .SCIENCE. Voila, je vais utiliser des noms de stars, acheter des noms de domaines pour $40 et les revendre au dites personnes $10 000 (sauf pour Michael Jackson, Roswell et Yoda je traiterai directement avec leurs avocats). J’ai précisé plus haut que j’avais fait du marketing non? Je crois qu’au lieu de faire rencontrer des célibataires ou de me lancer dans la culture, je vais plutôt exploiter des droits d’image jusqu’à ce qu’on me les rachète!! Je vous avais bien dit que ces nouveaux noms de domaines étaient une nouvelle excitante et j’ai trouvé ma voie!!

Camille Guilbert, Account Manager, Famous Four Media

Camille Guilbert, Account Manager, Famous Four Media