Category Archives: Registries

Why new-style web addresses are right for your business

If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?

Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the search queries for the following term: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms get nearly three times as many search engine queries.

The good news is that the Internet is changing, hundreds of Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now you can go back to the beginning all over again and get the domains you wish you had registered for your business.

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Registering a new style domain name can help you support and drive your business in the following ways:

  • New- style domain names offer up one of the rarest of business opportunities, entry into a brand new but mature market.
  • Registering new-style domain names based upon popular key-words relating to your business helps drive relevant traffic to your websites e.g.,
  • With an average cost-per-click of ‘paid search’ approaching $1 per action, a new-style keyword domain name costing $30.00 per year that boosts your organic search results delivers almost instantaneous return on investment.


Three business focused, new-style Top Level Domains that can drive your business online.



.BID is the new top level domain name to be used to buy, sell, swap or bid on anything on the Internet.  Owning a .BID web address will position you perfectly to access the hundreds of millions of people that participate in online auctions. Whether you are looking globally, nationally or locally, with a .BID domain name you will find a ready market. With $35Bn changing hands in online auctions in the UK, and nearly ten times that amount in the USA there is definitely a buyer for your products or someone selling the thing you are looking to buy.

Examples of .Bid owners: auction houses, global, national or local marketplace sites, bidding clubs, auction forums or communities, anybody looking to sell anything online

Add a new dimension to your business and create a bidding war for your products with a .BID domain


Stocks and shares, bitcoins, cars, stamps, stickers and clothing: online trading in any goods and services is big business – the biggest business! The new .TRADE top level domain allows local businesses to enter the global arena and bring their products to a truly international audience. A .TRADE web address clearly announces your desire to do business to the world.

Examples of .Trade owners: Forex / Stocks / Oil brokers / foreign exchange, trading education communities, Trading card clubs (, Fair Trade promotors  (, Small medium business owners looking to expand internationally.

.TRADE is the natural home for start-up businesses, high-growth industries and emergent international trade.


According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change.

Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example , or

Examples of .Webcam owners:  Events webcams, Corporate video blogs, corporate customer support, weather, landmarks and tourist attractions, online adult entertainment,

Get your talent recognised with webcam concerts, screen tests and live broadcasts and share your day – every day as it happens on your  .WEBCAM website


Andy Churley CMO at FFM

Andy Churley CMO at FFM



No matter how hard you try, you never really stop learning

I realize this more and more every day, as I sink into the complexity of what I originally thought was a simple industry. The whole domain name industry is a fundamental part of how the Internet works, and let’s face it, the Internet is what powers the modern world. Without it the vast majority of all services would simply come to a halt; just imagine the chaos should a domain name such as stop resolving – frankly it’s scary. How would I ever find emergency tapas, if Google maps suddenly stops working?  It doesn’t bear thinking about!


Something as simple as putting a name in place of a number changes what we (the proud techies) understand as an internet address (IP address e.g. to a “web address” as referred to by the regular Internet user (e.g. . It empowers you to say “I visited your Facebook profile today” instead of having to make the somewhat less impactful statement “I visited your profile today.”  God forbid a non-technical eye seeing an IPv6 address and trying to type that into the browser address bar, trust me, you’re far, far better off sticking to domain names.

Getting a name as descriptive as possible has been a real battle since the dawn of the World Wide Web; everyone wants the most memorable domain name that will attract more visitors than their competitors’ does. The ever-expanding Internet is on the move once again and it is actually the biggest change since the beginning of Internet, yet astonishingly, barely anyone seems to know about it. Even worse is the realization that some of those who do know about it actually condemn the expansion. To me, this is madness, what could be better than having a free rein to describe your online offering as closely as possible to what it actually is, without making a silly combination of multiple words just because your preferred name is already taken and then being forced to add three extra letters and a dot, whose meaning has been lost in the mists of Internet time?

I have to admit, I had not heard about this at all, in my home country of Slovenia, prior to engaging myself in the depths of the domain name industry’s darkest technical corners, and I thought I was well aware of technological advances. Working at Famous Four Media has allowed me to learn more about Internet than most people will ever imagine. The greatest shock for me was a few months after starting at Famous Four Media when I looked back and thought to myself, “wow, and I thought I knew this about Internet stuff”. I can now safely say that I know a lot, I can also say that I know how little that is compared to what’s left to learn.

I know that people tend to be wary of change but, you know what, this is not a change. This is an expansion.  Nothing that is there already will be taken away, it just provides more choice when you go to the store; and everyone knows that healthy competition is good for the consumer.

To me, the new generic Top Level Domain expansion is a win-win situation and ICANN deserves to .WIN one for a change, as does anyone who is ready to take on a life changing challenge. I’m sure you’ve all seen your share of amazing, and what better way to attract viewers of awesomeness to your website than to broadcast it under a .WIN domain. If you’ve ever won anything, the lottery, a football match or even the daily battle of resisting that tempting cookie, why not let the world know on your very own .WIN website. The world needs more positive advertising and the term “win” is well-known in many languages. Putting a .WIN after anything speaks volumes so be proud and shout loud “Look at the awesome thing that I’ve done!”

Honestly, I can’t wait to experience what great ideas people will get with a .WIN domain, and see all the amazing new feats of awesomeness that just scream for my attention.

David Krizanic, GWIS at Famous Four Media

David Krizanic, G-WIS at Famous Four Media

Interview with Andy Churley, Famous Four Media

The revolution of new generic top level domains has started. At present, 15 TLDs are already available to the public (.bike, .guru, .estate etc.). One of the most active new Registry Operators is Famous Four Media (FFM). FFM was set up in 2011 by a small group of recognized domain name experts and successful financiers. They operate 60 gTLD applications, which include some of the most interesting domain suffixes, such as .accountant, .bid, .date, .download, .faith, .loan, .men, .review, .science, .trade, .webcam and .win.

To read the rest of this interview click here

Andy Churley CMO at FFM

Andy Churley CMO, Famous Four Media