Category Archives: ICANN

Why new-style web addresses are right for your business

If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?

Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the search queries for the following term: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms get nearly three times as many search engine queries.

The good news is that the Internet is changing, hundreds of Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now you can go back to the beginning all over again and get the domains you wish you had registered for your business.

Logo on wall_7cm_1024x700

Registering a new style domain name can help you support and drive your business in the following ways:

  • New- style domain names offer up one of the rarest of business opportunities, entry into a brand new but mature market.
  • Registering new-style domain names based upon popular key-words relating to your business helps drive relevant traffic to your websites e.g.,
  • With an average cost-per-click of ‘paid search’ approaching $1 per action, a new-style keyword domain name costing $30.00 per year that boosts your organic search results delivers almost instantaneous return on investment.


Three business focused, new-style Top Level Domains that can drive your business online.



.BID is the new top level domain name to be used to buy, sell, swap or bid on anything on the Internet.  Owning a .BID web address will position you perfectly to access the hundreds of millions of people that participate in online auctions. Whether you are looking globally, nationally or locally, with a .BID domain name you will find a ready market. With $35Bn changing hands in online auctions in the UK, and nearly ten times that amount in the USA there is definitely a buyer for your products or someone selling the thing you are looking to buy.

Examples of .Bid owners: auction houses, global, national or local marketplace sites, bidding clubs, auction forums or communities, anybody looking to sell anything online

Add a new dimension to your business and create a bidding war for your products with a .BID domain


Stocks and shares, bitcoins, cars, stamps, stickers and clothing: online trading in any goods and services is big business – the biggest business! The new .TRADE top level domain allows local businesses to enter the global arena and bring their products to a truly international audience. A .TRADE web address clearly announces your desire to do business to the world.

Examples of .Trade owners: Forex / Stocks / Oil brokers / foreign exchange, trading education communities, Trading card clubs (, Fair Trade promotors  (, Small medium business owners looking to expand internationally.

.TRADE is the natural home for start-up businesses, high-growth industries and emergent international trade.


According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.

Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favourite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.

The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change.

Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM  For example , or

Examples of .Webcam owners:  Events webcams, Corporate video blogs, corporate customer support, weather, landmarks and tourist attractions, online adult entertainment,

Get your talent recognised with webcam concerts, screen tests and live broadcasts and share your day – every day as it happens on your  .WEBCAM website


Andy Churley CMO at FFM

Andy Churley CMO at FFM



No matter how hard you try, you never really stop learning

I realize this more and more every day, as I sink into the complexity of what I originally thought was a simple industry. The whole domain name industry is a fundamental part of how the Internet works, and let’s face it, the Internet is what powers the modern world. Without it the vast majority of all services would simply come to a halt; just imagine the chaos should a domain name such as stop resolving – frankly it’s scary. How would I ever find emergency tapas, if Google maps suddenly stops working?  It doesn’t bear thinking about!


Something as simple as putting a name in place of a number changes what we (the proud techies) understand as an internet address (IP address e.g. to a “web address” as referred to by the regular Internet user (e.g. . It empowers you to say “I visited your Facebook profile today” instead of having to make the somewhat less impactful statement “I visited your profile today.”  God forbid a non-technical eye seeing an IPv6 address and trying to type that into the browser address bar, trust me, you’re far, far better off sticking to domain names.

Getting a name as descriptive as possible has been a real battle since the dawn of the World Wide Web; everyone wants the most memorable domain name that will attract more visitors than their competitors’ does. The ever-expanding Internet is on the move once again and it is actually the biggest change since the beginning of Internet, yet astonishingly, barely anyone seems to know about it. Even worse is the realization that some of those who do know about it actually condemn the expansion. To me, this is madness, what could be better than having a free rein to describe your online offering as closely as possible to what it actually is, without making a silly combination of multiple words just because your preferred name is already taken and then being forced to add three extra letters and a dot, whose meaning has been lost in the mists of Internet time?

I have to admit, I had not heard about this at all, in my home country of Slovenia, prior to engaging myself in the depths of the domain name industry’s darkest technical corners, and I thought I was well aware of technological advances. Working at Famous Four Media has allowed me to learn more about Internet than most people will ever imagine. The greatest shock for me was a few months after starting at Famous Four Media when I looked back and thought to myself, “wow, and I thought I knew this about Internet stuff”. I can now safely say that I know a lot, I can also say that I know how little that is compared to what’s left to learn.

I know that people tend to be wary of change but, you know what, this is not a change. This is an expansion.  Nothing that is there already will be taken away, it just provides more choice when you go to the store; and everyone knows that healthy competition is good for the consumer.

To me, the new generic Top Level Domain expansion is a win-win situation and ICANN deserves to .WIN one for a change, as does anyone who is ready to take on a life changing challenge. I’m sure you’ve all seen your share of amazing, and what better way to attract viewers of awesomeness to your website than to broadcast it under a .WIN domain. If you’ve ever won anything, the lottery, a football match or even the daily battle of resisting that tempting cookie, why not let the world know on your very own .WIN website. The world needs more positive advertising and the term “win” is well-known in many languages. Putting a .WIN after anything speaks volumes so be proud and shout loud “Look at the awesome thing that I’ve done!”

Honestly, I can’t wait to experience what great ideas people will get with a .WIN domain, and see all the amazing new feats of awesomeness that just scream for my attention.

David Krizanic, GWIS at Famous Four Media

David Krizanic, G-WIS at Famous Four Media

El Breaking Bad de Internet

Hace unos meses me independicé, dejando atrás mi ciudad, mi país y mi gente, decidí embarcarme en otra de las “Willy Fog locuras” como llaman mis amigos a mis excursiones por el mundo. Todo era un mundo nuevo para mí,  por eso aterricé en esta nueva experiencia con unas ganas enormes y muchas dudas ya que era un país diferente, nuevas costumbres, tradiciones, comida…

Durante el viaje leí un artículo en una revista sobre la expansión de internet, la aparición de nuevos dominios como .WEBCAM o .DATE y pensé ¡qué grandísima idea!  Lo primero que apareció en mi mente fue la página manu.WEBCAM para así no tener preocupada a mi madre con la típica pregunta de qué has comido, te abrigas bien, etc. De esta forma le enseñaría al mundo lo que hago, como una nueva red social.

Al llegar a mi nuevo “hogar” encendí el ordenador e hice una video-llamada con mi madre, poniendo la Webcam ya que quería ver que “su niño” había llegado sano y salvo y no había sido raptado por unos delincuentes locales (típico de las madres, supongo). La segunda llamada fue con mi novia y noté mientras hablaba con ella, que estaba repitiendo la misma historia que le había contado minutos antes a mi madre. Solté la broma de poner webcams en mi piso, pero en mi cabeza sonaba muy bien la idea de los nuevos dominios.

Dowload and webcam

Mamá, no pienso poner webcams por mi piso!

Descubrí que van a llegar cientos de nuevos dominios y pensé que tenía que tener mi nombre en uno de ellos como fuera. Me encantaron los de .SCIENCE, .DOWNLOAD .WEBCAM y .MEN ya que los vi como una apuesta segura. En .SCIENCE se podría crear una página dedicada a noticias o futuros descubrimientos y comencé a darle vueltas a la cabeza… quizás inventos.SCIENCE y madrid.WEBCAM fueron mis mejores ideas y decidí interesarme más a fondo cada día hasta llegar a reservar. Luego leyendo más a fondo me di cuenta de que Madrid está considerado un nombre Premium pero me encantaba la idea de probar y probar hasta encontrar el nombre de dominio perfecto.

Hablé con mi tío, que es profesor de informática y apasionado de los ordenadores, sobre la posibilidad de empezar juntos una página web con noticias, descargas, foros… en un dominio nuevo como .DOWNLOAD y le emocionó la idea de tal modo que hemos hecho ya la pre-reserva de ¡cuatro! Obviamente no las voy a revelar aquí puesto que aún es un proyecto pero espero que pronto podáis ser partícipes de un éxito redondo en mi nueva página de .DOWNLOAD!!

Manu Montero

Manu Montero, Business Analyst at Famous Four Media

Redefining suffering … Watching Bridget Jones’ Diary with a hangover!

We’ve all been there before, whether it’s because we are nursing a hangover after a fun filled Friday night or settling in for a movie night with our significant other (we all love a good cuddle), deciding upon what film or tv-series to watch can often be an unnecessarily stressful event.

I, for one, can attest to that dreaded moment on date night when it comes time to making a decision as to what is going to be watched. Obviously I already know that my suggestion carries no chance of adoption whatsoever but as always it never hurts to dream! So once the formalities are over with and inevitably ‘we’ decide on Bridget Jones’ Diary (again). It was either that or Sleepless in  Seattle a lose/lose situation all round.  And, since I find Colin Firth marginally less odious  than Tom Hanks, the online quest of finding said film to download and watch begins.


“No really!! … I am looking forward to watching Bridget Jones’ Diary again darling!”

One of the major problems facing the majority of us who download media online is that it is often hard to either find or guarantee that what we are downloading is not only the right content, but legal content too. Billions of dollars are being lost each year due to online piracy, putting thousands of jobs at risk and, on top of this, around 22% of all global Internet bandwidth is being used to download pirated content.

I’ll be the first to admit that I have always been somewhat apprehensive of downloading content online. I can’t really put my finger on it but I’ve always had this irrational fear of contracting some deadly virus or having a SWAT team breaking down my door if I dare try to take a trip down memory lane and download Beverly Hills Cop or the Police Academy series.

Online downloading certainly has a certain degree of uncertainty around it!

No matter what the risks are, the Internet has a way of evolving to mitigate them eventually. That is one of the benefits of the New gTLD program implemented by ICANN (the body that regulates the Internet’s naming conventions). It’s an evolution of the Internet which should allow Internet users to find the legitimate content they require more quickly, simply by creating online community namespaces joined together by the domain name extension.

For example,  if I type in I might be offered a download of the movie I want, it might be the homepage of someone whose name is Bridget Jones or it could be a pay-per-click site pointing me to a website offering me suspicious ‘free’ movies (it actually does).. it could be almost anything.

However, with this evolution of the Internet you can have almost any word after the dot including .DOWNLOAD … so hang on tight for, with that I should have a much better idea of what’s on the page.

But is that going to be enough? With the new .DOWNLOAD extension however, sites will have to do exactly what they say on the tin and have to be safe, secure and legal due to the implementation of what’s called an Abuse Prevention and Mitigation Seal (the “APM Seal”). All websites using a .DOWNLOAD address are required to display this seal on their homepage, which will provide website visitors (and community  stakeholders in the sector) with a one-click mechanism to access relevant Abuse Prevention and Mitigation processes ensuring that the website remains compliant.

So whether or not you’re looking for that easy-to-watch comedy to get over a heavy weekend on or looking for  a film to watch on a girlie night in, on you can be assured that it will be exactly what you are looking for and 100% safe and legal. I expect I will have to  get my films from that date night film website on



Ola Alli, Premium Names Manager at Famous Four Media