Science and Madness

The clock is ticking down and I am waiting with baited breath. Things in the coloring in department at Famous Four Media are in a frenzy, yet every five minutes I look up from my screen at the clock and mutter something under my breath.


To others, I must appear to be a crazed support techie temporarily escaped from the FFM development dungeon, but if they could hear my utterances it would become immediately obvious that I am a not one of the ripped jeans and scruffy T-shirt brigade. For a start, I am not endlessly repeating the tech support mantra of “Have you tried switching it off and on again?”

No, I’ve been infected with ‘TLDementia.’ Fortunately, it’s a rare disease of the mind known only to affect multi-TLD applicants. It is a mutation of the malady which afflicts teenage girls around the time of a new boy band album or concert tour, and I’ve caught it!

I’ve gone raving bonkers over the .SCIENCE gTLD. I have posters of .SCIENCE on the walls in my bedroom (my wife is none too impressed); I wear .SCIENCE branded clothing – garish colored socks mainly and sequined bomber jackets; I smile inanely all of the time thinking about .SCIENCE and, when I am with my other .SCIENCE besotted friends, we make a noise like 1,000 broody hens who are all laying eggs at the same time.

So why am I so enamored with .SCIENCE? It’s quite simple really. The scientific community is vast, inclusive, driven by discovery and adventure and is determined to make the world a better place.


Everyone is a scientist, everyone!

I remember the awe I felt when I first encountered Whit Diffie’s and Martin Hellman’s mathematically beautiful solution to a problem that was thousands of years old … exchanging the keys that lock and unlock secret messages securely.

I vividly recall the birth of my children via C-section , a scientific medical procedure that only became possible some 120 years ago, prior to which time the procedure always resulted in the death of the mother.  And I still smile today when I remember my first child discovering gravity for the first time as she repeatedly dropped a spoon from her high chair, watching it fall and then laughing like a loon when I had to keep picking it up.

Let your copyspace tell families the good news

So I’m glad I am infected by .SCIENCE, it’s a great domain ending with huge potential for all the right reasons.

And, as I look up at the clock and whisper to myself “Not long now.”I am delighted and proud that Famous Four Media will be bringing it to the world on 24th February 2015 @ 15h00 UTC. The same day, coincidentally, that NASA launched scientific space shuttle Discovery for the final time in 2011.

Andy Churley CMO at FFM

Andy Churley CMO at FFM