You know Peter Jackson right? .. Movie director extraordinaire? The guy that wrote the screenplay, directed and produced the Lord of the Rings trilogy? The kiwi fella that followed that epic up with King Kong and The Hobbit and the awesome animation, the Adventures of Tintin? …yeah that guy!
Well, I’ve long been an admirer of his since I first saw an early movie of his called ‘Bad Taste‘. This is a ‘cult classic’, a ‘B movie’ epic made in the 1980s, 30 years after the golden age of B Movies. The genius of this film is in its kitsch nature, its unashamed low budget, low brow, low quality production coupled with a solid plot and an admirable tenacity that it took to get this movie from script-to-screen.
It took Peter Jackson 4 years of filming (usually at weekends) and an overall budget of $25,000 to complete this B Movie masterpiece. That’s $271 per on-screen minute. Compare that with $421,500 per on-screen minute for the Lord of the Rings trilogy!
Nowadays, even Jackson’s measly $271 per minute might seem rather excessive, due to the huge advances in movie making technology. With a couple of GoPros or other brand webcams and some cheap video and audio editing software the results can be, we think, rather impressive.
This video was recorded when the Famous Four Media team had a bit of fun one Friday evening. But it was fully edited and up on YouTube on Monday afternoon.
So what does this mean for businesses?
According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.
Today, companies can produce business boosting product videos, customer support videos and other promotional live or animated material in hardly any time at all and for hardly any money.
Short 30 – 60 second video clips can be written, performed, edited and published in a morning. A 30 second ‘video-byte’ does far more to determine customer’s purchase decision than a brochure, repeated telephone calls or even a shiny promotional gift. This short .TRADE registry promotional clip cost less than $50 to make and all but $8 was in labor costs.:
We created this final clip, about the launch of Famous Four Media’s first 3 Registries, to allow website visitors to feel more engaged with the business and understand a bit more about the ‘ethos’ and ‘culture’ of enterprise as well as feeling closer to the people in it.
So what’s the lesson here?
The lesson is simple: it doesn’t matter if you are a multi-billion dollar business or a Small or Medium-sized Enterprise (SME) you can make your business stand out with webcam-style video content. Your website visitors will return more often, they will feel more connected, and more positive about doing business with you and your organisation.
It doesn’t cost very much, the results with your customers can be incredible and, with a .WEBCAM web address not only is there an almost unlimited number of subjects you can feature, you get feedback on the visitors coming to your website specifically to access your video content. So why not WEBCAM THE WORLD?
Ref: * Cisco Visual Networking Index: Forecast and Methodology, 2013 – 2018