Sun and Science – a potent combination

I’ve just finished my meeting with the G-WIS and, having just escaped from the 21st Century light starved dungeon that is Techno Corner, I feel the need of a little sun. So I step onto the promenade, outside the Famous Four Media offices, and look at the mega yachts moored in the Ocean Village Marina.  By far the most impressive is “Octopus”, this one of the yachts owned by Paul Allen (he of Microsoft fame). Octopus is 414 foot (126 m) long and believed to be the largest expedition yacht around.

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Ocean Village Promenade on a “Poor Day”

Now it’s no secret, in the Famous Four Media offices, that I am a fan of boats. I grew up sailing with my father in the (usually) cold and blustery, but occasionally utterly magnificent Solent and now that I am living on a small peninsular almost totally surrounded by water, covered in sunshine and blessed with favorable winds I really miss not having a boat here.

Not that ‘Octopus’ is in my price bracket  (it cost over $200m), neither is either one of the two helicopters that are kept on board, nor even the ‘tiny’ 63 foot (19m) tender “Man of War”which is kept inside the hull of the ship and certainly not the two (yes two) submarines. I may possibly be able to stretch to one of its many jet skis though.

So why do I love this vessel? It’s not just the fact that (speaking as a coloring in guy) its hull is almost the same shade of blue as the Famous Four Media corporate colors. Nor is it the fact that this ship is totally and unashamedly over the top. It’s the fact that, despite all the ‘gee whizzes’ (such as the jet ski dock complete with bar and hot tub)  and ‘ohmygoshes’ (such as the basketball court) on this boat, Mr Allen regularly loans this vessel out for scientific research initiatives and exploration projects.

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To me, this epitomises the nature of science in its purest essence. Science may mean many things to many people, it is after all one of the broadest churches, but to me, science is about discovery; it is about inclusion; it is about excitement and it is about sharing:

  • When my kids discover how to do something new for the first time, I share in their delight – Science!
  • When I hear engine of the 52 year old MGB roadster, that I helped fix, splutter back into life, it puts a smile on my face – Science!
  • When we do something that the human race has never done before, not from necessity but from desire, it makes me feel like a kid again– Science!

That is why I get so passionate about Famous Four Media’s .SCIENCE gTLD. There is finally a place on the Internet where scientists young or old, amateur or professional, rich or poor can share their passion and excitement for discovery with others.

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It really doesn’t matter that you are 5 years old and have just build your first working paper aeroplane – share the design with the world. Or that, as a professional scientist, you have just discovered an improved treatment for Alzheimer’s – we’d love to know.

I am reminded of the story of Francis Crick (a Nobel prize winning scientist) who, on the 28th of February 1953 burst into the Eagle public house in Cambridge and interrupted patrons enjoying their pub lunches to announce the he and James Watson had “discovered the secret of life” after they had discovered the structure of DNA.

Had he owned a .SCIENCE web address he could have let the entire world know – and I (and hopefully millions of others around the world) would have celebrated with him.

Andy Churley CMO at FFM

Andy Churley CMO at Famous Four Media

 

No matter how hard you try, you never really stop learning

I realize this more and more every day, as I sink into the complexity of what I originally thought was a simple industry. The whole domain name industry is a fundamental part of how the Internet works, and let’s face it, the Internet is what powers the modern world. Without it the vast majority of all services would simply come to a halt; just imagine the chaos should a domain name such as google.com stop resolving – frankly it’s scary. How would I ever find emergency tapas, if Google maps suddenly stops working?  It doesn’t bear thinking about!

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Something as simple as putting a name in place of a number changes what we (the proud techies) understand as an internet address (IP address e.g. 172.252.110.27) to a “web address” as referred to by the regular Internet user (e.g. www.rihannaisawesome.webcam) . It empowers you to say “I visited your Facebook profile today” instead of having to make the somewhat less impactful statement “I visited your 173.252.110.27 profile today.”  God forbid a non-technical eye seeing an IPv6 address and trying to type that into the browser address bar, trust me, you’re far, far better off sticking to domain names.

Getting a name as descriptive as possible has been a real battle since the dawn of the World Wide Web; everyone wants the most memorable domain name that will attract more visitors than their competitors’ does. The ever-expanding Internet is on the move once again and it is actually the biggest change since the beginning of Internet, yet astonishingly, barely anyone seems to know about it. Even worse is the realization that some of those who do know about it actually condemn the expansion. To me, this is madness, what could be better than having a free rein to describe your online offering as closely as possible to what it actually is, without making a silly combination of multiple words just because your preferred name is already taken and then being forced to add three extra letters and a dot, whose meaning has been lost in the mists of Internet time?

I have to admit, I had not heard about this at all, in my home country of Slovenia, prior to engaging myself in the depths of the domain name industry’s darkest technical corners, and I thought I was well aware of technological advances. Working at Famous Four Media has allowed me to learn more about Internet than most people will ever imagine. The greatest shock for me was a few months after starting at Famous Four Media when I looked back and thought to myself, “wow, and I thought I knew this about Internet stuff”. I can now safely say that I know a lot, I can also say that I know how little that is compared to what’s left to learn.

I know that people tend to be wary of change but, you know what, this is not a change. This is an expansion.  Nothing that is there already will be taken away, it just provides more choice when you go to the store; and everyone knows that healthy competition is good for the consumer.

To me, the new generic Top Level Domain expansion is a win-win situation and ICANN deserves to .WIN one for a change, as does anyone who is ready to take on a life changing challenge. I’m sure you’ve all seen your share of amazing, and what better way to attract viewers of awesomeness to your website than to broadcast it under a .WIN domain. If you’ve ever won anything, the lottery, a football match or even the daily battle of resisting that tempting cookie, why not let the world know on your very own .WIN website. The world needs more positive advertising and the term “win” is well-known in many languages. Putting a .WIN after anything speaks volumes so be proud and shout loud “Look at the awesome thing that I’ve done!”

Honestly, I can’t wait to experience what great ideas people will get with a .WIN domain, and see all the amazing new feats of awesomeness that just scream for my attention.

David Krizanic, GWIS at Famous Four Media

David Krizanic, G-WIS at Famous Four Media

Plus ça change … plus j’aime

J’ai toujours été une grande fan des innovations marketing. Dans les hypermarchés je suis toujours à l’affût du nouveau yoghourt bio au lait de chêvre au goût de framboise écrasée sur lit de caramel.

C’est ma nature, je touche à tout, je suis en perpétuelle quête de renouveau, ayant fait du marketing en école de commerce, je suis celle qui va précher pour la nouveauté, pour l’idée nouvelle, pour l’idée spéciale. J’ai été pionnière de l’ordinateur portable à l’école, oui j’ai été la première à travailler sur mon PC à l’école quand d’autres se servaient encore de leur papier et de leurs crayons.

Je veux l’innovation et je le veux maintenant!!

La possibilité pour l’innovation est à l’heure actuelle!Sauf que pour moi les noms des sites n’ont jamais rien voulu dire; est ce que .COM voulait dire .COMMUNICATION? ou encore .COMMERCE? Et que dire de .PL, .DE, .NL? c’est un language qui ressemble à du chinois!!

Par contre, et ça c’est vraiment une innovation qui va renverser la donne dans les noms de domaine, j’ai vu aujourd’hui des nouveaux noms de domaines, qui ont du sens, tels que .DATE, .SCIENCE, .WIN, .WEBCAM, .DOWNLOAD, .MEN, .TRADE… Quelle nouvelle excitante!!

Rien que pour .DATE, pour celui ci on a de quoi casser la baraque à Meetic.fr, qu’est ce que ça veut dire Meetic de toute façon; Mythique? Quelle est la référence avec les mythes? La mythologie grecque peut être? Alors que n’importe quel nom de domaine avec .DATE placé derrière et on sait tout de suite de quoi on parle, www.adopteunmec.date, www.choisislebon.date contre mes principes mais www.meetic.date c’est tout de suite plus parlant!!

Parlons d’un sujet encore plus probant: .SCIENCE, avons nous une simple idée de ce que le mot science recouvre? La science vient du mot latin connaissance et signifie “ce que l’on sait pour l’avoir appris, ce que l’on tient pour vrai au sens large, l’ensemble de connaissances, d’études d’une valeur universelle, caractérisées par un objet (domaine) et une méthode déterminés, et fondés sur des relations objectives vérifiables” dixit Wikipedia, on retrouve les sciences dans tout ce qu’on connait et tout ce qu’on ne connait pas encore, j’ai le vertige d’imaginer des noms tant divers que variés tel que www.astronomie.science, www.biologie.science, www.physique.science, www.chimie.science ou bien plus précis www.lyceefrancoisrabelaisastronomie.science multiplié par tous les sujets, tous les collèges, tous les lycées, et toutes les institutions de France et de Navarre, ça va faire énormément de noms de domaines et tellement de compétition à nationalgeographic.fr !!

C’est une nouvelle tellement excitante que je pense que je vais me mettre dès maintenant à acheter des noms de domaines!!

J’ai aussi pensé à déposer des noms d’artistes tel que www.michaeljackson.webcam, www.therollingstones.webcam, www.waltdisney.webcam, www.georgesclooney.webcam, www.yoda.webcam, www.roswell.webcam ou www.francoishollande.webcam, il me faudrait m’entourer de bons avocats mais c’est toujours possible, et ce serait oh combien plus rentable que de déposer des noms de domaines en .SCIENCE. Voila, je vais utiliser des noms de stars, acheter des noms de domaines pour $40 et les revendre au dites personnes $10 000 (sauf pour Michael Jackson, Roswell et Yoda je traiterai directement avec leurs avocats). J’ai précisé plus haut que j’avais fait du marketing non? Je crois qu’au lieu de faire rencontrer des célibataires ou de me lancer dans la culture, je vais plutôt exploiter des droits d’image jusqu’à ce qu’on me les rachète!! Je vous avais bien dit que ces nouveaux noms de domaines étaient une nouvelle excitante et j’ai trouvé ma voie!!

Camille Guilbert, Account Manager, Famous Four Media

Camille Guilbert, Account Manager, Famous Four Media